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    联想系列创意设计方法

    动动脑吧 - 点子学堂 - 点子资讯 - 创意发明 - 创业点子 - 赚钱点子 - 合伙创业

      联想是由一事物想到另一事物的心理过程,由当前事物回忆过去事物或展望未来事物,由此一事物想到彼一事物,都是联想。每个人都经常自觉不自觉地作各种联想。

      联想是创意思维的基础。奥斯本说:"研究问题产生设想的全部过程,主要是要求我们有时各种想法进行联想和组合的能力。"联想在刨意设计过程中起着催化剂和导火索的作用,许多奇妙的新的观念和主意,常常由联想的火花首先点燃。事实上,任何创意活动都离不开联想,联想又是孕育创意幼芽的温床。

      建立在联想思维基础上的联想系列创意方法,是其他创意设计方法的基础。因此,掌握联想系列创意设计方法,是极为重要的。

      联想是心理活动的基本形式之一,它是联系记忆和想象的纽带,是二者的过渡和中介。联想与回忆密切相关:许多回忆片段常以联想的形式衔接和转换,而积极的联想是促进记忆效果的一种有效方法。美学家王朝闻曾指出:"联想和想象当然与印象或记忆有关,没有印象和记忆,联想或想象都是无源之水,无本之木。但很明显,联想和想象,都不是印象或记忆的如实复现。"实际上,在" 联想"一词中代表了两种力的合成:若"想"代表记忆力,则"联"代表想象力。通过"想"从记忆仓库中把两个记忆中的元素提取出来,再通过想象把它们"联" 在一起,即形成"联想"。

    当然,在现实的联想中,"联"和"想"并不分开进行,而是"一气呵成"或转瞬之间完成的。比如,从嫦娥联想到登月飞船,就是由于想象力的作用把它们联系在一起。所以联想并不单纯是回忆,而是有想象力的微妙作用。对于创意而言,重要的是把表面不相干的事物联系起来,而非单纯的回忆、回想。因此,奥斯本称创意活动中的联想是"依靠记忆力进行想象,以便使一个设想导致另外一个设想。"可以认为,联想是想象的最初步、最基本的形式。联想在创意过程中占有重要位置,善于联想,常常可以由已知达到未知,实现各种创意。所以有人说" 发明就是联想。"

      联想是感性形象对思维过程渗透的一种运动形式,由表象而生联想达于想象,在这一思维过程中它受到"逻辑"的制约,反过来又常常受到联想的支持。联想在我国古典诗词中有充分的表现。

    李白在《虞美人》中写道:"问君能有几多愁,恰似一江春水向东流。"

      其中就用"一江春水"来联想,喻"愁"的"几多"。曹子建的七步诗"煮豆燃豆萁,豆在釜中泣,本是同根生,相煎何太急。"寥寥数语,将兄弟之间的争夺残杀,刻划得如此形象逼真,显示了"联想"的魅力。其实,我国古典文学中最常见的"比喻"、"对仗"、"夸张"等。都是联想思维的必然结果。

      当然,联想不是胡思乱想,要使想象的过程中有逻辑的必然性。被誉?quot;科幻小说之父"的法国作家凡尔纳,有着非凡的联想。潜水艇、雷达、导弹、直升飞机等等,是当时还没有出现的东西,但都在他的科幻作品中陆续出现了,后来又都相继化为现实。令人吃惊的是,他曾预言在美国佛罗里达将设立火箭发射站

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