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    瞧這網 » 創業頻道 » 創業資訊 » 正文

    馬化騰:“全民公敵”偶像

    創業資訊 - 創業指南 - 創業政策 - 投資理財 - 連鎖加盟 - 創業計劃書

      網絡上能賺錢的事情都讓馬化騰做全了。他在QQ平臺上開發了休閑游戲,把聯眾擠到了二線;他又弄出了門戶網站和大型網絡游戲,與網易和盛大狹路相逢,接著,拍拍網令淘寶與騰訊交惡,就連李彥宏都眼睜睜看著騰訊與Google的聯合束手無策。
      儒雅的馬化騰和一貫走可愛路線的小企鵝,一不小心就成了“全民公敵”,但馬化騰很不服氣,誰叫你們都要分我IM(即時通訊)業務的一杯羹呢?微軟有MSN,網易又做了“網易泡泡”,新浪弄了個UC,淘寶出了汪汪——各大門戶和商務網站都有了自己的通訊工具,分去了騰訊不少用戶,馬化騰當然著急。
      所以,QQ他爸當然要反擊,就算所有人都叫他“模仿者”,就算對手惹得他罵出了臟話,他還是要沿著這條路走下去,把別人好的模式借鑒過來,然后,更重要的是,超越他們。
      賺錢機器
      騰訊的女同事們都管馬化騰叫“小馬哥”,他極少發脾氣、為人低調內斂,但每一步都有計劃。當年一起創業的幾個伙伴至今都還在騰訊抱團發展,團隊之穩定,互聯網少見。騰訊有集體管理的傳統,親情、朋友之間的關系多過上下級、鐵的紀律這些東西。如果放回三國亂世,馬化騰會被評價為“諸葛亮”,為人謙恭,但“坐在辦公室就能胸懷天下”。
      馬化騰喜歡看《帝企鵝日記》,他喜歡那只可愛的企鵝,和企鵝身上集結了愛、勇氣和冒險精神的品格。2001年到2007年,騰訊飛速發展的這8年中,公開場合很少有馬化騰的影子,他始終處在幕后,不到萬不得已,很少走到前臺。也正是因為少了拋頭露面的紛擾,在幕后潛心研發的馬化騰修煉成了高超的“武功”。盛大CEO陳天橋戲稱馬化騰練就了“吸星大法”——QQ從無線增值服務做起,將互聯網世界里的每一例成功的商業模式都巧妙地與QQ結合,并創造出了驚人的成就。
      國現在的互聯網模式,基本上都是從國外學過來的,沒有多少自己的原創。這也難怪,商業模式本來就這么幾種,關鍵看誰做得好”。網游、門戶、電子商務、社區、搜索,馬化騰的模仿和在此基礎上的創新,使騰訊全業務飛速發展。
      在馬化騰低調溫和的外表下,跳動的是一顆雄霸互聯網世界的野心。
      馬化騰把騰訊變成了一架性能優良、運轉自如的賺錢機器。有分析員戲稱,“騰訊已經到了什么都可以賺錢的時候了。”2009年9月,騰訊股價突破130港元/每股,騰訊成為全球互聯網市值第三、中國互聯網市值第一的企業,同時擁有超過10億注冊用戶和超過4.8億的活躍用戶。
      不過,馬化騰沒覺得這有什么了不起,“我們不覺得自己特別聰明,我們做的東西都是很簡單的判斷,但有團隊、有公司的股

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