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    瞧这网 » 创业频道 » 创业指南 » 正文

    如何成功加盟连锁经营(一)

    创业资讯 - 创业指南 - 创业政策 - 投资理财 - 连锁加盟 - 创业计划书


      对于希望通过做点小生意来解决生活需要和事业发展的人而言,借用别人的力量使自己获得初期的成功,无疑是最佳的方式,而连锁加盟形式为众多创业者所推崇。 
      
      近年来,加盟连锁经营越来越受到创业者的关注。据一项调查显示,日本零售业有80%的独立开店者第一年就关门大吉,能撑到第五年者只有8%;而零售连锁店第一年就结束的营业者仅有20%,有77%的连锁店能存活到第五年。通过对比,我们可以看出,目前业内流行的一种“加盟一定比自己创业划算”的说法不无道理。但这些数据并不能说明加盟后就一定能100%的成功,成功的关键还在于加盟商要对自己的事业进行规划。

      慎重选择

      目前,连锁经营已经成为很多企业实现快速发展的重要手段。加盟商在面对众多连锁经营品牌的时候,如何分辨优劣就显得非常重要。


      1.首先找到同行业中品牌的差异性在哪里,在市场上有没有竞争力。

      2.现在是“服务为王”的时代,企业在服务方面有没有独到的地方。

      3.注意考察工作人员是否专业和诚恳,这会影响到以后合作的气氛。

      4.不要贪便宜,要尽量在同类产品中选择性价比较高的产品做加盟。因为加盟商有个品牌积累和放大的过程。

      除了以上这些考虑因素之外,从大层面来讲,选择一个好的品牌、好的连锁企业是成功经营连锁的第一步。加盟商还应对厂家承诺的各种条件要深入地进行了解和考察。以下是笔者在接触了大量成功的加盟商后,总结的考察经验。

      1.公司营业执照和经营范围的确认。公司是否正规、合法,是否有健全的财务结构。

      2.公司产品是否具备市场前景,公司的产品研发、创新能力是否够强。

      3.公司老板的信用度。

      4.公司是否有专业且完整的组织,跟你接触的员工素质如何。

      5.公司员工以及已有加盟商是否经常变动。如果是,很可能该公司没有稳定的经营宗旨和持续的业绩。

      6.公司是否有完整的加盟合同,合同中是否对退货和终止性的条款有合理的说明。

      7.看一看已有的加盟商的经营情况。总部与加盟店的互动

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