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    瞧這網 » 創業頻道 » 創業指南 » 正文

    創業,不應“忘記”失敗案例

    創業資訊 - 創業指南 - 創業政策 - 投資理財 - 連鎖加盟 - 創業計劃書

    創業,不應“忘記”失敗案例
      近幾年的就業形勢,輕而易舉地便使創業教育成了高校的“顯學”。大家一個比一個重視,出臺的措施一條比一條管用,不少大學校園很快雨后春筍般涌現了一大批大學生創業基地。優秀校友、青年才俊、知名企業家以嘉賓、學長或者“過來人”的身份,在莘莘學子的翹首以待中次第走上大學講臺,鼓勵尚在迷惘困惑中的青年學生“向我看齊”。這樣的講座往往是掌聲不斷,效果極好。
      筆者也聽了不少這樣的講座,甚至走進課堂聽了一些學校的創業教育。聽得多了, 發現一個問題,就是創業教育中運用的,都是十分成功的案例。在有些案例中,主人公似乎從創業之日起,便每一步都踏正了黃金鋪就的臺階。這樣的神奇故事,筆者聽了有些存疑,但身邊的年輕學生卻血脈賁張,手都拍紅了。
      這些創業故事的真假暫且不論。筆者以為,雖然創業教育必須樹立信心、鼓舞士氣,但基于絕大多數人的創業過程免不了艱難困苦的現實考慮,創業教育無論如何不該有意無意地忘記失敗的案例和艱難的過程。極而言之,創業教育首先應該是“失敗教育”——教會青年學生如何面對失敗,如何克服創業初期的各種困難。沒有這樣的心理準備,滿腦子裝著“點石成金”的案例開始創業,很容易把目標定得過高,遇到困難后又容易心灰意冷,不利于“可持續發展”。
      只瞄準“大成功”,這是當下不少高校創業教育存在的一個通病。在此教育傾向的熏陶之下,很多學生在開始動手之前就“心高氣傲”,似乎只有“大成功”才是最有價值的事業和人生。開個小門面、當個小職員,養活一家老小,手頭略有節余, 這樣的生活似乎最多只能在剛畢業的那幾年過一過。有些人甚至連這個“平凡”的階段都想省去,一步登天,跨入“精英”行列。
      學校激勵學生的初衷是可以理解的,成功的輝煌無疑也令所有人激動,但對于現實生活中的大多數人來說,輝煌的成功并不是“唾手可得”、&#

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